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Imagine a student’s college experience as a relay race: One team gets the student to the starting line (Admissions). Another picks up the baton mid-race (Advising and Student Success). Each plays a critical role, but they’re not always running in sync. The problem isn’t effort. It’s coordination. When these teams operate in silos, handoffs break down, and the student is the one who stumbles. The Solution: A purpose-built student engagement CRM that doesn't stop at the finish line of enrollment. While most CRMs are “admissions-first” tools that go dark the moment a student is deposited, Reach stays with the student, from first inquiry through persistence and progress toward their goals.